ixina × Pix.city: how to deploy a consistent and personalized social strategy across 50+ franchise stores

The challenge: volume, personalization, and consistency

ixina is one of the leaders in fitted kitchens in France, with a network of franchise stores spread across the country.

• The challenge was clear: how to provide each store with a professional, consistent, and truly local social presence, without requiring the head office to manage 50 different strategies at once?
• The solution: a turnkey package, co-designed between the national team and Pix.city, deployed store by store with customization at every step.
• Each month, every supported store receives 12 posts + 1 sponsored boost, structured around 6 editorial pillars: drive-to-store, product highlights, tips & solutions, purchase triggers, life moments, and customer reviews. The content includes store teams, showrooms, and local updates — photo shoots conducted directly in-store create authentic visuals that humanize the brand and anchor communication locally.

Results after 6 months: proof through numbers

The results from the first half of 2025 speak for themselves:

389 online appointments generated through sponsored campaigns, +4,500 new followers on the Facebook pages of supported stores, and 3.5 million people reached over the period.

• The difference compared to stores managing their social media independently is particularly striking.
• Supported stores show communities between 700 and 1,300 Facebook followers, compared to 44 to 353 for others — 3 to 10 times fewer.
• In terms of reach, without support a post generates 150 to 500 views; with Pix.city, this rises to 1,500–2,000. Across 8 monthly posts, that’s up to 12,000 missed local contacts for stores not yet part of the program.
• On Google My Business, the number of keywords in the TOP 10 increased from 3 in 2023 to 6 in 2024, with an average of 9 keywords per store improving in ranking.

What this changes concretely for a head office

For ixina France, the benefit goes far beyond the numbers. It ensures the brand is represented consistently across the entire territory, that franchisees have an operational tool without needing to invest their own time, and that advertising campaigns are managed coherently while remaining rooted in each store’s local reality. Deploying a digital strategy at the scale of a franchise network is a real expertise. It’s what we do at Pix.city, and exactly the kind of collaboration we are passionate about.